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US: How to communicate effectively about global warming?

November 1, 2012
And the carbon footprint of burning pants is..?

And the carbon footprint of burning pants is..?

Tell lies.

This is a Sophie’s Choice: If we respond to the moral imperative to raise public awareness and alarm about climate, we have to be deceptive. If we are committed to truth and scientific accuracy, we have to talk in hedged, caveat-filled, probabilistic language that is utterly ineffectual in reaching and activating a tuned-out public.

Grist — My emphasis.

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