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Europe: This just in…

October 9, 2012

Apocalyptic hysteria about climate change doesn’t ‘inspire people’. Who would have thought it?

The EU-wide campaign runs until 2014.

The campaign title “Worldulike” will doubtless raise eyebrows. The name is uncomfortably reminiscent of the British baked potato restaurant chain Spudulike.

The vision is being transmitted through the Commission’s website world-you-like and also Facebook and Twitter.

These will create space for positive examples of tackling climate change throughout Europe, including schemes to use excess body heat from one building to warm another (Sweden); allow neighbours to use your car (UK); and generate energy from landfill (Latvia).

BBC News

And landfill, of course, can be generated from government campaign publications.

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